Module 1: Designing your Business Model Canvas for Change

Before stating to figure out your social business story and build your business canvas, you have to ask yourself:

  • What is the change you want to create?
  • What is the size of the problem you encounter?
  • Who are my beneficiaries?
  • Are they really a problem or do they have problems?
  • What needs, challenges, feelings, attitudes, beliefs, and obstacles do they have?
  • How they are perceived by the host community?
  • What do my beneficiaries dream to?
  • How can I solve this/what solution can I find and with what impact?
  • What are the costs and obligations for a social enterprise in my community?
  • Which resources do I have and which skills do my beneficiary have, and can I mobilize for that?
  • Where and how can I identify new opportunities and short-comings for long-term period?

This course will help you to approach your target group and to understand how to create social business models in order to become financially sustainable and to create impact among your vulnerable beneficiaries, being they migrants, refugees , victims of human trafficking or others.

Your Instructor

Dr Delia Stefenel & Prof Ioana Cretu
Dr Delia Stefenel & Prof Ioana Cretu

Dr Delia Stefenel, PhD, works as associate teaching assistant at “Lucian Blaga” University of Sibiu, Romania, Department of Social and Human Sciences.

She was also leading the research laboratory of Sociology of Migration within Contemporary Balkania in Athens, Greece. She also worked as university teaching assistant in two public Hellenic universities, at the Department of Balkan Studies of the Western Macedonia University, and at the Department of Languages, Philology and Culture of the Black See Countries of the Democritus University of Thrace. She is certificated to work as Intercultural Mediator and Social Entrepreneur. She has been involved in charge of national and transnational expert and researcher in European based projects aiming to struggle unemployment, to enhance local and national policies on socio-economic and cultural issues or to promote social entrepreneurship. In the last years, she have been successful in conducting individual research and cross-cultural team research on hard to reach populations (e.g. illegal/clandestine migrants, Roma youth, unemployed people), along with strong data collection and analysis among ethnic and cultural diverse communities. To date her research has produced empirical papers, published in domestic and international journals, books and proceedings, or invited talks to more than eighty conferences and meetings. Among her main research interests are: migrants’ acculturation, psychological youth development, Roma integration, social entrepreneurship, cross-cultural communication, well-being, discrimination, regional/national policies and ethnic entrepreneurship.

Professor Ioana-Narcisa CREȚU, is Professor PhD. at the Lucian-Blaga-University in Sibiu, Department for Journalism, PR, Sociology and Psychology. She is also the Vice Dean for International Relations and Students of the Faculty of Social Sciences and Humanities. Her research fields are Social and Intercultural Communication and Media Communication. She accomplished study and research goals at the University of Bonn (1993-1994) and Tübingen (1999-2000) in Germany and at the University of Utrecht in The Netherlands (2001-2003). She conducted eight audiovisual projects about social issues (emigration, unemployment, poverty, religion, social relations etc.) in the Saxon villages in the county of Sibiu and surroundings: A grain of hope (2009-2010, Our glorious past (2010-2011), The Misery of the Harbach Valley (2011-2012), In vino veritas (2012-2013), Cabbage, goat and neighbors (2013-2014), God doesn’t beat with the stick (2014-2015), Messages (2015-2016), Clean/Dirty (work in progress). She worked in international projects teams with 35 partners from 5 different countries (Germany, Austria, Romania, Ukraine and Moldavia) as regional coordinator. She published more than 10 books and over 100 articles, she is a member in professional associations (Associations of Trainers in Journalism and Communication, Romanian Association of PR) and she is quoted in several publications (International Letters of Social and Humanistic Sciences, Studies in Social Sciences etc.). As a volunteer she is member of the Women Association in Sibiu and runs a shelter for abused women, victims of violence and trafficking women.

Class Curriculum

  Designing Your Business Model Canvas for Change
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  Part 2 Refugees, asylum seekers and migrants: an European cartography of the phenomena
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  Part 3 Human trafficking: The ecosystem mapping of modern slavery in Europe
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  PART 4. Business Model Canvas with impact for social ventures: what is it and how to build it?
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  Evaluation Tasks Module 1 : Project Plan
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Frequently Asked Questions

When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

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